Halo Gives Your Car A Voice

Halo Automotive Halo Automotive is a tech startup that sells its platform as an add-on through car dealerships. The Halo app shows users their car's exact location and lets them know if it gets hit, towed, or stolen. Because Halo's hardware plugs directly into the car, it can also tell customers exactly what their vehicle's cryptic “check engine” light means. Halo works directly with car dealerships so users can schedule service for those check engine lights (or regular maintenance) within seconds all from the app.

After developing the brand's voice, guidelines, and style we launched Halo at the largest dealership in Oregon, and we spread the message every way we could. From tabletops and window clings to a fully-interactive showroom car running a demo, this was Halo’s unveiling to the world.


You can read more about our launch here (ghostwritten by me) or read greater detail about the creative deliverables here (fully written by me).

Mid-July over $100k in inventory was stolen from our first dealership's lot. Halo helped the dealership work with local police to recover the vehicles within 24 hours.
After this, Halo received media coverage from
KGW, KATUFOX, and Portland Business Journal.


Halo Brand Book